Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization. It's a process designed to improve your site's ranking in search engine results. The higher a site is in search engine results, the more visible it is to potential visitors.
Search Engine Optimization in a technical prospective is the process of optimizing your website for search engine bots like Google and Bing. If you run your own shop or a business and need to get noticed and attract more customers by utilizing the power of Internet, then its mandatory to have your own website.
Search Engine Optimization in a technical prospective is the process of optimizing your website for search engine bots like Google and Bing. If you run your own shop or a business and need to get noticed and attract more customers by utilizing the power of Internet, then its mandatory to have your own website.
Search Engine Optimization - Good Practices.
- Create good content - According to Google, high quality content is by far the most important part of making your site search engine friendly. Good content describes the purpose of your site in an interesting and engaging way.
- Site structure - Search engines need to be able to navigate your site and identify what your site is about. The structure of your site is therefore very important. Make sure all your pages are linked together and have a descriptive URL, title, and meta description.
- Alt Text - If you use images on your site, add alternative, descriptive text to them. The so-called "ALT text" is a brief description of what the image says.
- Backlinks - If others link to your website pages, the search engines will interpret the content of your site as important or interesting. This will improve your rank in search engine result pages (SERP). Links also generate more traffic because you get visitors in a different way than through search engines via referral traffic.