What is SEO or Search Engine Optimization?
Simply said, search engine optimization is the process of optimizing your website for search engines like Google, Yahoo and Bing. But what are we optimizing exactly?
There are 2 factors to consider when optimizing a website, they are on-page and off-page seo factors.
- The goal of on-page seo is to mainly optimize the contents of the website for better search engine visibility, making it easier for search engines like Google and Bing to crawl and index the contents of the website.
- If on-page seo deals with on-page factors then off-page as the name suggests specializes in optimizing the off-page elements of a website which helps in achieving better search engine ranking positions(SERP). Link building and content marketing could be considered as some of the primary off-page seo factors.
A website or a blog can only be considered Search Engine Optimized when both on-page and off-page factors are optimized. Seo analyst or seo expert is the person who audits your website and make viable suggestions to rank your website.