What is Gray Hat SEO? - SEO Expert Consultant | Kerala | India

Actually there is no said definition for Gray hat SEO, but in practice it is a Search engine optimization method which uses both the practices from White Hat SEO and Black Hat SEO methodologies. So we may say that Gray Hat seo comes in between Black Hat and White Hat Practice.

Gray Hat seo although followed today by most of the digital marketing agencies, it is a search engine optimization practice which should be approached with extreme care. Although it doesn't uses all the practices followed in Black Hat seo, a practice which can get you banned in search results , it still is a risky approach to optimize your website/blog/eCommerce store with Grey hat search engine optimization.

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What is White Hat SEO? - SEO Expert Consultant | Kerala | India

White Hat SEO, or search engine optimization, means that optimization is done using the means allowed by search engines, so that search engine visibility is constant. For example, Google gives instructions on how to do Search Engine Optimization. Creating and linking to high-quality content is one of the most important tools in a white hat seo practice.

When done properly, Search Engine Optimization gives you a lot of organic or free visibility. This will bring a lot more visitors to the site now and in the future. So a small investment in search engine optimization will certainly pay off many times over.

So before you buy any SEO Expert Services, be absolutely certain that your site will be optimized with White Hat seo practices and not using Black Hat SEO or Gray Hat SEO techniques so that your site will not be penalized by search engines. We use only White Hat search engine optimization techniques to optimize your site, so buying a search engine optimization from us can help you sleep the rest of the night.

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What is Black Hat SEO? - SEO Expert Consultant | Kerala | India

Unlike White Hat SEO, Black Hat Search Engine Optimization techniques should be avoided at all costs. One of the most common of these is hiding content on a webpage, which means that only search engines ignore the content, while people who visit the site see it normally. Nowadays, however, search engines notice this and can lead to penalties or even removal of the site from search engine results.

Another common Black Hat technique is keyword bulking, which usually means filling in too many keywords with web page metadata, a practice also followed by Gray Hat SEO experts. This too is effectively detected by the search engines and can be subject to sanctions.

Link farming, or the (insane) addition of links to websites to other websites, was once a heaven for many SEOs, but this has also been fixed. Nowadays, buying or adding links to unrelated pages does not bring in meaningful traffic and can, at worst, lead to the removal of the site from the search engine results.

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Who is a SEO Expert or SEO Analyst? - Freelance SEO Expert Consultant | Kerala | India

Who is a SEO Expert or SEO Analyst?

An expert is someone who can dominate their field of industry without making mistakes made by the novice or beginners. So what makes an expert "the expert" ?

• Is it the ability of the expert to analyse the problems of a situation?
• Is it the ability of the expert to come up with a brilliant solution to a problem?
• Is it the ability of the expert to prevent failure?

Well all of the above ability are required for anyone who wants to be an expert but they are not an expert until they have the ability to foresee the outcome of any strategy they are going to execute and plan accordingly for the successful execution of their strategy. 

Just like any other experts, a SEO Expert should have the ability to foresee multiple exit strategies for the successful execution of their strategies.In case of search engines like Google which is the prominent search engine in the world, frequent updates are made to their search algorithm with the help of artificial intelligence called the RankBrain. 

So in order to succeed in the search realm, an seo expert should always keep tab on their competitors, their changing strategies, their past pitfalls, their uptimes and downtimes etc. Constant monitoring of your competition is the easiest and successful strategy any seo expert should follow. There are tools like Ahrefs and Alexa that can help you with that.

If you are a business owner and someone tells you they are experts in the search engine ranking industry by showing you their past results then do not fall for it. Not because it's a hoax but because each project is different when it comes to SEO and you can rely on a seo expert only when they can prove you how they are going to rank your business by analysing your competition.

  

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Can Search Engine Optimization (SEO) Help Your Business Grow? - SEO Expert | Kerala | India

Can Search Engine Optimization (SEO) Help Your Business Grow?

Yes and No. Search engine optimization in terms of  business is not the same as basic seo done for optimizing websites for search engine bots to crawl and index the contents of the website and doing a small link building campaign to boost the authority of the website.

When business is considered, lot of other factors come into play besides the basic optimization. The most important factor is the strength of your competitors and the type of the business you are in.

If the whole intention of doing seo or search engine optimization for your business is to strengthen the branding of your business then it wouldn't be as difficult as optimizing your website for getting good leads for your business.

The type of the business you are in also determines the faith of doing a seo campaign for your business. For example, if you are in the real estate industry, you can easily make profits or get good leads from search engines since the profit margin is high compared to other business like automotive or the home appliance industry where the competition is high and margin is less along with the conversion ratio.The higher the competition is for your business, the bigger is the campaign for your business. In that case you have to come up with clever and creative ideas to bypass your competition. 

Keyword research can help business owners analyse the interests of their customers and what are the trending products in their industry and also the demand and competition of  products available in the market. Google keyword planner is a good and free tool that can help businesses understand their business in the customers perspective.

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What is SEO or Search Engine Optimization? SEO Explained in Plain English - SEO Expert | Kerala

What is SEO or Search Engine Optimization?

Simply said, search engine optimization is the process of optimizing your website for search engines like Google, Yahoo and Bing. But what are we optimizing exactly?

There are 2 factors to consider when optimizing a website, they are on-page and off-page seo factors.

• The goal of on-page seo is to mainly optimize the contents of the website for better search engine visibility, making it easier for search engines like Google and Bing to crawl and index the contents of the website.

• If on-page seo deals with on-page factors then off-page as the name suggests specializes in optimizing the off-page elements of a website which helps in achieving better search engine ranking positions(SERP). Link building and content marketing could be considered as some of the primary off-page seo factors.

A website or a blog can only be considered Search Engine Optimized when both on-page and off-page factors are optimized. Seo analyst or seo expert is the person who audits your website and make viable suggestions to rank your website.

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